Therefore, EU pork production for meat is projected to fall by 0.5% per year between the 2022-2024 average and 2035 (or around 1.2 million t compared with 2022-2024), according to the EU Agricultural Outlook report (2024-2035).
In the EU, environmental and societal concerns will continue to negatively affect consumer preferences for pork.
Additionally, the relatively higher fat content compared to other meat types may be viewed less favourably by some consumers. Therefore, EU per capita consumption is projected to decrease by 0.4% per year, falling to 30 kg in 2035 (a drop of 5% compared with the already lower levels recorded between 2022 and 2024 compared to pre-2021 levels).
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